⚠️ ATTENTION: For creators already making $15,000+/month from their channel

Want to grow your channel easier, and make more money from it?

“Grow Your Channel Easier, Make More Money From It, And Hire People To Practically Run It For You.”

Without going broke, or doing all the work yourself. Here's the exact system a small group of creators is using right now.

John Malecki in his shop holding four YouTube play button awards

Apply For One Of 10 Seats This Quarter

Short application · If you qualify, you book a call with John's team

Unscrewed · YouTube StudioJan 2024 – Jul 2026
Subscribers, from zero+1.1M
Views663.8M
Estimated revenue$2,209,114
YES! I Want To ApplyTakes a few minutes · 10 seats per quarter

What Members Are Saying About

The Creator Playbook
“Our revenue, our baseline has nearly doubled in just a month since joining because our views are up, our back-end businesses are getting more customers.”BrittonDude Life · 1.07M subscribers
“Before joining John's program, I would just make content that I wanted to make. But John's program has helped me understand who my target viewer is, how they think, and what they consume. In five months, I've doubled my views and my revenue.”Hank HamiltonHF Outdoors · 420K subscribers
“If you're only dependent on ad revenue, then you don't really have a business at all. You're never going to regret joining, but you will regret not growing your business and scaling it the way John teaches.”Ryan RichardsonJMR Rebuilders · 135K subscribers
“John's course totally changed my perspective on what's possible through content. I am extremely confident that I am going to take my business from seven figures to eight figures because of John.”Ryan DrapelaCutting It Close · 163K subscribers
“It's opened my mind to things that I've never thought of and not just growing a channel and trying to get subscribers, but growing a thriving business through being a creator.”Ryan BoydIt's a Wildlife
WARNING:

It's Sunday Night. The Video You Spent Two Weeks On… Just Flopped.

(And the harder you work, the more everything depends on you.)
From: John Malecki
Former NFL player · Founder, The Creator Playbook

Imagine this…

It's Sunday night and you're staring at YouTube Studio.

The video you spent two weeks scripting and editing… just flopped.

And you're sitting there scratching your head, wondering why it didn't work.

Or if you run a business YouTube channel, you're wondering why the leads stopped coming in.

YOUR INCOME, MONTH TO MONTH ? AdSense up one month, down the next · sponsors that don't call back

Your AdSense is up one month and down the next…

The sponsor who booked you last quarter still hasn't called back…

And the harder you work, the more everything depends on you filming, editing, and answering every email yourself.

But what if I told you there was a way to grow your channel easier, make more money from it, and finally hire people to practically run it for you… without going broke or doing all the work yourself?

Because that's exactly what a small group of my students are doing right now.

  • Britton at Dude Life was four months into a slide… made a few small changes… and his revenue baseline nearly doubled in a month.
  • Hank at HF Outdoors doubled his views and his revenue in five months.
  • Ryan at Cutting It Close, already running a seven-figure business, watched his views and revenue skyrocket within a few weeks.
BrittonDude Life · 1.07M subsOur baseline has nearly doubled in just a month since joining.
Hank HamiltonHF Outdoors · 420K subsIn five months, I've doubled my views and my revenue.
Ryan DrapelaCutting It Close · 163K subsJohn's course totally changed my perspective on what's possible through content.
Ryan RichardsonJMR Rebuilders · 135K subsIf you're only dependent on ad revenue, then you don't really have a business at all.
Ryan BoydIt's a WildlifeNot just growing a channel… but growing a thriving business through being a creator.

And once you see how they did it, you'll never look at growing a YouTube channel the same way again.

So if you're already making $15,000 a month or more from your channel, and you want to scale it over the next 90 days… let's make a deal.

Stick with me till the end of this page, and I'm going to show you:

  • Why your growth stalls even when you work harder…
  • How to make videos that actually make you money, instead of just views…
  • How to turn your channel into a business that doesn't fall apart the second you stop doing everything.

And if by the end you want what Britton, Hank, and Ryan have… you'll click the button at the bottom of this page.

Sound fair?

Alright cool. But before we jump into everything, let me quickly introduce myself so you know who I am and why you should listen to me.

From The NFL To Two Channels

StudioUnscrewed · Jan 2024 – Jul 2026
Subscribers+1.1M
Views663.8M
Estimated revenue$2,209,114
Guessing: up one month, down the next… …growth on purpose. BEFORERUNNING IT LIKE A BUSINESS
Real Unscrewed totals from YouTube Studio. Chart is an illustration.

My name is John Malecki.

I'm a former NFL player turned full-time YouTuber.

I started my first channel about me building things with my hands, and that channel now has over 1.62 million subscribers today.

Across every platform I run, I have more than 4.4 million people following me and watching my content.

Then I started a second channel called Unscrewed, from zero.

I ran the exact playbook I'm going to show you here in a second, and by July of 2026, Unscrewed had gained over 1.1 million subscribers, 663.8 million views, and $2,209,114 in estimated revenue in YouTube Studio.

YouTube Studio analytics for Unscrewed: 663.8M views, +1.1M subscribers, $2,209,114 estimated revenue
Unscrewed, from zero to 1.1M subscribers in YouTube Studio

This isn't to brag. It's just to show you this system works.

But most creators approach growing their channel the completely wrong way, and it backfires on them down the line.

Let me explain.

WHY GROWTH STALLS:

The Duct Tape Ceiling

(…and why more videos were never going to fix it)

Most creators start off hot with their channel.

You make more videos, and you get more views.

Then more money shows up from AdSense, sales, or sponsorships.

Then eventually you hit a ceiling.

Results start to swing. Videos stop performing. And revenue starts to get shaky.

So maybe you tried to fix it.

  • Maybe you bought another course on how to make "viral" videos…
  • Maybe you followed "monetize your personal brand" advice…
  • Or maybe you even hired an agency because you felt like you were losing your touch.
Why growth stalls
GROWTH TIME A "VIRAL" COURSE PERSONAL BRAND ADVICE AN AGENCY The Duct Tape Ceiling. Each patch holds for a while…

Well here's the thing.

None of those were ever going to fix the real problem.

Because the real problem is you're growing your channel by guessing.

You guess what to film, who it's for, and where next month's money comes from.

Guessing can get you views. It can't make you money on purpose.

We call this the Duct Tape Ceiling.

It's what happens when you patch each problem with a separate fix, a course here and an agency there, and nothing connects the views to the money.

Each patch holds for a while, then the whole thing stalls out.

Think of it like a restaurant with a great chef, no menu, no prices, and nobody at the register.

People keep walking in, and nobody's making money on purpose.

And none of this is your fault.

Most people teaching YouTube have either gotten views and made no money, gotten views and made a little money, or made money without millions of views.

I've done both, multiple times, for my own channels and for my students.

So instead of guessing your way to the next viral video, you need a system that turns views into income on purpose.

Here's the one I use.

INTRODUCING:

The ARC Method

(Audience + Revenue + Company OS)

It's the system I used to take Unscrewed from zero to over 1.1 million subscribers and $2.2 million in revenue.

ARC stands for Audience, Revenue, and Company OS.

Audience is who your videos are for.

Revenue is how those viewers pay you, beyond AdSense.

And Company OS is how the business runs without you doing every job.

Most creators only ever work on one of the three, and it's usually views.

ARC builds all three together, so every video has a job: reach the right viewer, sell them something they want, and run on a system instead of on you.

1Audience

Know exactly who you're making videos for.

Your target viewer
Who they are
How they think
What they consume
What they'll buy
2Revenue

Build a Revenue Stack beyond AdSense.

Revenue StackMonthly
AdSense
Sponsors
Products
Contracts & subscriptions
3Company OS

Run the channel like an actual business.

Weekly CEO meeting
Set meetings
KPIs
Roles
Roadmap to a $1M channel
All three working together

Here's how each piece works.

Piece One: Audience

To build a channel that makes money, you have to know exactly who you're making videos for.

Skip this and your videos flop, and you're stuck guessing why.

One of my students, Hank, who runs the channel HF Outdoors, put it like this:

"Before joining John's program, I would just make content that I wanted to make. But John's program has helped me understand who my target viewer is, how they think, and what they consume."— Hank Hamilton, HF Outdoors
Hank, posted inside the community: 1M views in 7 days.
Hank, posted inside the community: 1M views in 7 days.

Since working with us, Hank doubled his views and his revenue.

Piece Two: Revenue

You need to build a Revenue Stack.

This is adding products, contracts, or subscriptions so you aren't waiting on the next brand deal or AdSense check.

Then you make videos that align with what you're selling, and the sales will follow the views.

Britton at Dude Life used this system, and in his first month he said:

"Our revenue baseline has nearly doubled in just a month… our back-end businesses are getting more customers."— Britton, Dude Life
Britton, posted inside the community: baselines climbing since joining.
Britton, posted inside the community: baselines climbing since joining.

Piece Three: Company OS

This turns your channel into an actual business: set meetings, KPIs, roles, and a roadmap to a $1M channel.

Without it, you stay the bottleneck.

With it, the business keeps moving even when you're not on camera.

That's Why ARC Works When The Other Fixes Don't

What you getA courseOne pieceAn agencyDone for youMore viewsHope basedThe ARC MethodYou own the system
Builds the right audience
Revenue beyond AdSense and sponsors
Runs without you doing every job
You learn it and own it

A course gives you one piece and leaves you guessing on the rest.

An agency runs your channel for you, so you never learn how it works.

And more views won't put more money in your pocket.

ARC gives you all three, and you own the system.

Now, there's two things you can do right now.

Path 1: Do it on your own

  • You'll probably go through a lot of trial and error…
  • And waste months figuring out every little detail whenever you get stuck…

Path 2: Work with my team and me

  • In 90 days, you'll have your Revenue Stack live…
  • A new income stream selling beyond AdSense and sponsors…
  • And the system to grow it.

If you want to hear about how we can help, then let me tell you about my private YouTube growth mastermind, the Creator CEO Boardroom.

THE CREATOR CEO BOARDROOM:

Run Your Channel Like A Company

(…and actually make money from it)

This group is for creators who want to run their channel like a company, using the ARC Method, and actually make money from it.

Over 90 days, we'll give you the tools and guidance behind over 663.8 million views on Unscrewed alone.

Here's everything you get when you join:

The Creator CEO Boardroom
Weekly group coaching calls with me
Weekly group coaching calls with meWe work on your audience, revenue, and company live.
The $1M Business Map
The $1M Business MapThe roadmap from where you are today to a seven-figure channel business.
The Revenue Roadmap
The Revenue RoadmapWith my AI skills to help you build products 10x faster than normal.
My complete Company OS SOPs and systems
My complete Company OS SOPs and systemsReady to copy, paste, and install.
Three free team seats
Three free team seatsSo two of your team members learn the system alongside you.
The vault
The vaultEvery recorded call.

And when you book your call today, you also get these bonuses for free once you're approved to join:

Free bonuses
My AI Idea Generator & Validator
My AI Idea Generator & ValidatorSo you never get stuck on what to film next.
FREE
My AI Hook Generator + the internal Video Hook Skill
My AI Hook Generator + the internal Video Hook SkillThe one I use to write openers that keep viewers watching.
FREE
My AI Title Generator & Title Vault
My AI Title Generator & Title VaultTitles, without the blank page.
FREE
The Thumbnail Vault
The Thumbnail VaultFor instant thumbnail inspiration.
FREE

But these bonuses are only available if you book your call today, on this page.

So if you want to finally start scaling your channel… without the headache of trying to figure it out yourself or praying YouTube's algorithm pays you… click the button and apply to join today.

YES! I Want To Apply10 seats per quarter · Short application

Why You Have To Apply

This is a highly selective and private room, so we only have 10 seats per quarter.

This only works if we keep quality high and make sure everyone inside is serious.

So that's why you have to book a call to join.

When these seats are full, you won't have another chance to book.

Imagine It's 90 Days From Now…

TodayGuessingDoing every job yourself
Every weekCoaching callsAudience, Revenue, Company OS
Day 90Revenue Stack liveRunning it like a CEO

You open YouTube Studio on Monday morning, and you already know why last week's video worked, because you planned it before you filmed it.

Your revenue plan for next month is on the dashboard, and it doesn't depend on one viral upload.

A sponsor goes quiet, and you barely notice, because your products cover the gap.

And you're finally out of the day-to-day of running your channel.

Instead of doing everything yourself, you run your channel like a CEO, with systems that don't need you to do everything.

Now, I can't guarantee this, because every creator is different and results will vary.

Our members are doubling their revenue. Hank did it in five months. Britton's baseline nearly doubled in his first month.

But this isn't for everyone. It takes about two hours a week, and you have to actually do the work.

But for the ones that are willing to put in the work… who just need a system to help them scale faster with less work… you already know more videos alone won't do it.

And if even half of what I showed you is true, it's worth a short application to find out.

Here's What To Do Next…

STEP 1Click the button and fill out the short application.
STEP 2If you qualify, pick a time for your call with my team.
STEP 3On the call, we make sure it's a fit. If not, no hard feelings.
YES! I Want To Apply10 seats per quarter · Short application
Talk soon,John Malecki

Frequently Asked Questions

Who is this for?

Creators and business owners already making $15,000 a month or more from their channel who want to scale it over the next 90 days.

What happens after I apply?

If you qualify, you book a call with John's team to make sure it's a fit. If not, no hard feelings.

Is this a course?

No. It's a private mastermind: weekly group coaching calls with John, the $1M Business Map, the Revenue Roadmap, the Company OS SOPs, three team seats, and the vault of every recorded call.

How much time does it take?

About two hours a week, and you have to actually do the work.

Do I need a team already?

No. Your membership includes three seats, so two of your team members can learn the system alongside you.

How many seats are there?

10 per quarter. That's why you apply before booking the call.

Real Wins From

Real Members
BrittonDude Life · 1.07M subsOur baseline has nearly doubled in just a month since joining.
Hank HamiltonHF Outdoors · 420K subsIn five months, I've doubled my views and my revenue.
Ryan DrapelaCutting It Close · 163K subsJohn's course totally changed my perspective on what's possible through content.
Ryan RichardsonJMR Rebuilders · 135K subsIf you're only dependent on ad revenue, then you don't really have a business at all.
Ryan BoydIt's a WildlifeNot just growing a channel… but growing a thriving business through being a creator.
Britton Rasmussen, Dude Life: crossed 1 million subscribersHank Hamilton, HF Outdoors: 1M views in 7 daysRyan Drapela, Cutting It Close: giveaway with 7,000 new emails and a record sales monthRyan Richardson, JMR Rebuilders: 200K views in 48 hours for the first timeTake It Outside: monetized in 11 days, all organicMack Glover: top video at 1.0M views in 28 days
YES! I Want To Apply10 seats per quarter · Short application